BRAND CAMPAIGN
Creative Producer, Videographer, Photographer, Editor
“REI SURVEILLANCE” SS24
An ad campaign for rei by Rei’s 2024 spring/summer release: The Mini ClutchContrasting lo-fi security footage with dramaticized photography; capturing a key aspect in the videos. The goal was to embody rei by Rei’s mantra: "Return to spirit", the intersection of ethereal aesthetics and profound narratives.
Creative Direction: Cienna Gray & Obed Appiah-Agyeman
Videographer, Photographer, & Editor: Damon Johnson II
Creative Production: Obed Appiah-Agyeman & Damon Johnson II
Styling: Cienna Gray
Talent: Sólveig Estes
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