BRAND CAMPAIGN

Creative Producer, Videographer, Photographer, Editor


“REI SURVEILLANCE” SS24

An ad campaign for rei by Rei’s 2024 spring/summer release: The Mini Clutch

Contrasting lo-fi security footage with dramaticized photography; capturing a key aspect in the videos. The goal was to embody rei by Rei’s mantra: "Return to spirit", the intersection of ethereal aesthetics and profound narratives.
 
Creative Direction: Cienna Gray & Obed Appiah-Agyeman
Videographer, Photographer, & Editor: Damon Johnson II
Creative Production: Obed Appiah-Agyeman & Damon Johnson II 
Styling: Cienna Gray
Talent: Sólveig Estes